Omnichannel in B2B

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B2B buyers expect the same level of omnichannel service and flexibility as when they shop in their personal lives. They want to be able hop from channel to channel as they advance in their buying journey. At the same time we see that it is quite difficult to find relevant materials for experts who want to work on building of new or better omnichannel experience for his B2B customers.

There are not so many qualitative public materials on this topic in the web.

So, if you have have some relevant materials, please use this contribution link to share it with the community.