The stumbling block in B2B ecommerce: bad data (with abstract)

Article published by Digital Commerce 360 and reviewed by Nikolay Sidelnikov
The stumbling block in B2B ecommerce: bad data (with abstract)
Published ByDigital Commerce 360
Publish DateFeb 20, 2024
AuthorsPaul Demery
Topics Data management
Article Sizewords
Downloadable VersionNo
Page OwnerNikolay Sidelnikov
Summary AuthorNikolay Sidelnikov


The article The stumbling block in B2B eCommerce: bad data by Paul Demery, published by Digital Commerce 360, is based on Forrester Consulting report “2024 State of B2B Ecommerce Report," which it produced for Zoovu, a provider of product discovery software and demonstrates how problems in data collection impact the overall performance of digital commerce in B2B organizations.

The report is based on a survey of 413 professionals involved in customer or product data strategies at U.S. or European companies with annual B2B eCommerce revenue of at least $200 million.

According to the report, B2B companies have issues with applying new approaches to product discovery on their websites, which are hindered by siloed data, insufficient technology, and a lack of internal skills or knowledge.

According to the article, all the listed problems result from the lack of qualitative data, which is required for reaping all the benefits of AI-powered data discovery.

The article includes numbers that demonstrate this statement, including:

  • List of main obstacles to eCommerce in B2B companies, by % of respondents
  • List of expected benefits of AI-powered product discovery platform, by % of respondents
  • 5 top eCommerce data challenges, by % of respondents
  • Top product discovery tools, by % of respondents
  • Top uses of AI in product discovery, by % of respondents

Full article text:

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