View source for Building-customer-trust-before-ai

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{{#seo:
|title=Review by B2B Experts  
|title_mode=append
|keywords= digital commerce, AI, customer insights
|description = 
|image=Uploaded_file.png
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{{Infobox article
| source = https://virtocommerce.com/blog/heineken-insights-drive-ai-success
| publisher = Virto_Commerce
| authors =  [https://www.linkedin.com/in/john-kelly-a0424515/ John Kelly], [https://www.linkedin.com/in/jimmacgregorprofile/ Jim McGregor], [https://www.linkedin.com/in/deniskclifford/ Denis Clifford]
| publishdate = Dec 24, 2024
| topics = [[:Category:AI| AI]],  [[:Category:Strategy| Strategy]],  [[:Category:Customer_experience| Customer experience in B2B]]
| diagrams = No
| numbers = No
| downloadable = No
| owner = Nikolay Sidelnikov
| summaryauthor = Nikolay Sidelnikov
}}=== Abstract === 

In this [https://virtocommerce.com/blog/heineken-insights-drive-ai-success exclusive case study] presented at the B2B Online Europe conference in Düsseldorf in December’24, HEINEKEN’s global e-business leaders, John Kelly, and Jim McGregor, join Denis, Chief Customer Officer at Virto Commerce, to share how a deep understanding of customer needs became the foundation of their AI strategy. Together, they discuss the power of building trust with customers before introducing AI-driven solutions, providing real-world insights from HEINEKEN's journey. 

From enabling faster customer onboarding to leveraging AI tools like Copilot for improved workflows, the session explores how trust and technology work hand-in-hand.

Key topics:

- HEINEKEN and Virto Commerce’s approach to building trust with customers before implementing AI.
- Real-world examples of AI in action, from sales enablement to digital twins.
- The role of humans in a tech-driven future and how to prepare your team for change.
- Tips from HEINEKEN's journey to scaling AI innovations effectively.

The link to the source: https://virtocommerce.com/blog/heineken-insights-drive-ai-success

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Published on LinkedIn: [https://www.linkedin.com/feed/update/urn:li:activity:7283037097127522305 link]

{{DISPLAYTITLE: Building Customer Trust Before AI - Video}}
{{DEFAULTSORT: Building-customer-trust-before-ai}}
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[[Category:AI]]
[[Category:Strategy]]
[[Category:Customer_experience]]