Company: AB InBev - Dec 2023 - Reports 27% growth on its BEES digital B2B platform (with abstract)
Article published by Digital Commerce 360 and reviewed by Nikolay Sidelnikov
| Company: AB InBev - Dec 2023 - Reports 27% growth on its BEES digital B2B platform (with abstract) | |
|---|---|
| Published By | Digital Commerce 360 |
| Publish Date | Dec 11, 2023 |
| Authors | Paul Demery |
| Topics | Other topics |
| Statistics | |
| Article Size | words |
| Diagrams | No |
| Downloadable Version | No |
| Reviewers | |
| Page Owner | Nikolay Sidelnikov |
| Summary Author | Nikolay Sidelnikov |
Abstract
The article tells about growth of digital sales in B2B digital commerce BEES platform belongs to AB InBev in 2023 Q3. Nearly 66% of total revenue comes through this digital channel.
Also the article gives some insights about growth through the BEES marketplace for beer and non-beer products from third-party sellers, including major brand manufacturers such as Kraft Heinz.
The following indicators are mentioned:
- Gross merchandise value transacted through BEES: $10.4 billion
- Growth rate for gross merchandise value transacted through BEES: 27% over year in the third quarter
- AB InBev’s total Q3 revenue: $15.57 billion
- Share of digital revenue though BEER in total Q3 revenue: around 66%
- BEES monthly active user base as of Sept. 30: 3.4 million users
- BEES monthly active user base growth: about 10%
- Amount of countries BEES operates: 25
- Companies work with BEES: over 6 mln
- Brands sold through the platform: about 500
- Revenue generated by BEES third-party marketplace in Q3: approximately $420
- Share of BEES customers that are purchasing products on the marketplace: 65%
- D2C sales through BEES platform in Q3: $125 million