Articles by McKinsey

A public knowledge platform on B2B digital commerce

McKinsey & Company is a worldwide management consulting firm founded in 1926, that offers professional services to corporations, governments, and other organizations.

Indexed assets


  1. Rewired and running ahead: Digital and AI leaders are leaving the rest behind (with abstract)


  1. AI-powered marketing and sales reach new heights with generative AI
  2. Been there, doing that: How corporate and investment banks are tackling gen AI
  3. Business’s ‘It’s not my problem’ IT problem (with summary)
  4. Companies with innovative cultures have a big edge with generative AI
  5. Digital transformations: The five talent factors that matter most (with summery)
  6. Direct-to-consumer e-commerce in appliances: a strategic growth opportunity
  7. Disrupting a mature industry with a digital solution: A conversation with Mlion’s Eric Leong (with abstract)
  8. Disrupting Thailand’s B2B food marketplace: A conversation with Makro PRO’s Tirayu Songvetkasem (with abstract)
  9. How innovative companies leverage tech to outperform
  10. Innovative growers: A view from the top
  11. New-business building: Six cybersecurity and digital beliefs that can create risk
  12. Ready, set, go, and keep going: Why speed is key to a successful transformation (with abstract)
  13. Resilience during uncertainty: What industrial leaders must know
  14. Retail reset: A new playbook for retail leaders
  15. Tech-powered growth: Three things growth leaders do differently (with abstract)
  16. The big product and platform shift: Five actions to get the transformation right
  17. The bottom-line benefit of the product operating model
  18. The ERP platform play: Cheaper, faster, better
  19. The EU digital strategy: The impact of data privacy on global business
  20. The direct-to-customer edge: Increasing shareholder value through business building
  21. The multiplier effect: How B2B winners grow (with abstract)
  22. The next frontier of customer engagement: AI-enabled customer service
  23. The rewired enterprise: How five companies built to outcompete (with abstract)
  24. What are the responsibilities of a CIO versus a CTO?
  25. What separates top product managers from the rest of the pack
  26. Winning in China: Top priorities for global apparel and fashion brands
  27. Winning in telecom CX


  1. Becoming indispensable: Moving past e-commerce to NeXT commerce
  2. Building next-generation B2B sales capabilities (with abstract)
  3. Busting the five biggest B2B e-commerce myths (with abstract)
  4. Demystifying digital dark matter: A new standard to tame technical debt (with abstract)
  5. Digital disruption: The rise of eB2B in fragmented retail
  6. Future of B2B sales: The big reframe
  7. How agile teams can pursue technical excellence (with abstract)
  8. How to unlock the full value of data? Manage it like a product (with abstract)
  9. Six customer experience pitfalls to avoid
  10. The future of B2B sales is hybrid
  11. The new B2B growth equation (with abstract)
  12. The next frontier in consumer goods: Digitally enabled innovation
  13. Why digital trust truly matters (with abstract)


  1. B2B sales: Omnichannel everywhere, every time (with abstract)
  2. Five traps to avoid: The long game of DTC and e-commerce
  3. How many people are really needed in a transformation?
  4. Omnichannel in B2B sales: The new normal in a year that has been anything but
  5. Omnichannel: The path to value
  6. Prediction: The future of CX
  7. Solving the paradox of growth and profitability in e-commerce
  8. The new digital edge: Rethinking strategy for the postpandemic era
  9. The six must-haves to achieve breakthrough growth in e-commerce D2C


  1. Building an e-commerce business: Lessons on moving fast
  2. Case study: Building a customer-centric B2B organization (with abstract)
  3. DTC e-commerce: How consumer brands can get it right


  1. How B2B online marketplaces could transform indirect procurement
  2. The coming shakeout in industrial distribution


  1. Trends disrupting pharmacy value pools and potential implications for the value chain (with abstract)

Waiting for indexing


  • A practical guide to new-business building for incumbents
  • Courageous growth: Six strategies for continuous growth outperformance
  • Cracking the code on digital talent
  • Fear factor: Overcoming human barriers to innovation
  • A technology survival guide for resilience
  • How to gain and sustain a competitive edge through transformation
  • How to implement transformations for long-term impact
  • HR rewired: An end-to-end approach to attracting and retaining top tech talent
  • Meet the newest member of the consumer C-suite: The chief transformation officer
  • Mining for tech-talent gold: Seven ways to find and keep diverse talent
  • McKinsey Technology Trends Outlook 2023
  • Rewired to outcompete
  • The new era of resiliency in the cloud
  • What does a chief transformation officer do?
  • Why do organizations have COOs?


  • Overcoming the fear factor in hiring tech talent
  • The data-driven enterprise of 2025
  • The digital revolution is brewing in the industrials sector


  • 2021 global report: The state of new-business building
  • Cloud-migration opportunity: Business value grows, but missteps abound
  • Igniting your next growth business
  • The new digital edge: Rethinking strategy for the postpandemic era
  • The organization of the future: Enabled by gen AI, driven by people
  • The top trends in tech: introduction


  • A technology blueprint for personalization at scale
  • The innovation commitment


  • Five enterprise-architecture practices that add value to digital transformations
  • Perspectives on Personalization @ Scale
  • Should CPG manufacturers go direct to consumer - and, if so, how?


  • Leading and governing the customer-centric organization
  • From touchpoints to journeys: Seeing the world as customers do
  • Linking the customer experience to value


  • The eight essentials of innovation

Not sorted

  • Low-code/no-code: A way to transform shadow IT into a next-gen technology asset
  • Tech talent tectonics: Ten new realities for finding, keeping, and developing talent
  • The CIO challenge: Modern business needs a new kind of tech leader
  • Tech debt: Reclaiming tech equity
  • New insights for new growth: What it takes to understand your customers today
  • E-commerce: At the center of profitable growth in consumer goods
  • Digital resilience: Consumer survey finds ample scope for growth
  • How aerospace and defense players can win in aftermarket services
  • Think fast: How to accelerate e-commerce growth
  • The winning formula: What it takes to build leading omnichannel operations
  • Better service with connected inventory
  • How enterprise architects need to evolve to survive in a digital world
  • Experience-led growth: A new way to create value
  • What is personalization?
  • Analytics translator: The new must-have role
  • Managing the forces of fragmentation: How IT can balance local needs and global efficiency in a multipolar world
  • Five enterprise-architecture practices that add value to digital transformations
  • What is digital transformation?
  • What is business transformation?
  • What is CX?
  • Getting digital transformation right in resource-heavy industries
  • Digital transformation on the CEO agenda
  • Rewired in Action (book)
  • Digital disruption: a discussion guide for incumbents
  • The best response to digital disruption
  • Stairway to digital excellence
  • Turning consumer and retail companies into software-driven innovators
  • A path to successful state procurement transformation
  • The tech transformation imperative in retail
  • How medium-size enterprises can better manage sourcing
  • Five ways to drive experience-led growth in banking
  • Digital transformation: The CFO’s role