Disrupting Thailand’s B2B food marketplace: A conversation with Makro PRO’s Tirayu Songvetkasem (with abstract)
| Disrupting Thailand’s B2B food marketplace: A conversation with Makro PRO’s Tirayu Songvetkasem (with abstract) | |
|---|---|
| Published By | Articles by McKinsey |
| Publish Date | April 13, 2023 |
| Authors | Tomas Laboutka, Tirayu Songvetkasem, Maria Ocampo |
| Topics | B2B, Marketplace, B2B marketplace |
| Statistics | |
| Article Size | words |
| Diagrams | No |
| Downloadable Version | Yes |
| Reviewers | |
| Page Owner | Nikolay Sidelnikov |
| Summary Author | Nikolay Sidelnikov |
Abstract
Quote:
In this episode of The Venture, we feature a conversation with Tirayu “Mac” Songvetkasem, the chief digital officer of Siam Makro, the Thai branch of a multinational serving the hotel, restaurant, and catering sector (HoReCa). He also heads a recent Makro spin-off, Makro PRO, which has leveraged the mothership’s market experience and network of partners to become Thailand’s leading B2B marketplace for food products and services. Mac sat down with McKinsey’s Tomas Laboutka to discuss Makro PRO’s mission to bridge the divide between start-ups and incumbents, its funnel-based approach to attracting talent, and the importance of remaining agile and open to disruption. At the close of the interview, McKinsey’s Maria Ocampo weighs in.
Among others the following topics are touched in the interview:
- Bridging the divide between start-ups and incumbents
- Funnel-based approach to talent attraction
- Importance of agility and openness to disruption
- Building a new culture within the organization
- Leveraging assets and right to win in business ventures
- Challenges of scaling and transforming offline operations into omnichannel
- Talent acquisition strategies for new ventures
- Designing culture for corporate ventures
- Employer value proposition and talent attraction
- Personal growth and career paths in new ventures
- Leadership opportunities and alternative paths
- Flexibility and autonomy in personal development
- Collaboration and experimentation in culture-building
- Empowerment of employees in shaping the organization's direction and culture.