The direct-to-customer edge: Increasing shareholder value through business building
Article published by McKinsey and reviewed by Nikolay Sidelnikov
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| The direct-to-customer edge: Increasing shareholder value through business building | |
|---|---|
| Published By | Articles by McKinsey |
| Publish Date | August 24, 2023 |
| Authors | Markus Berger-de León, Paul Jenkins, Stijn Kooij, Kilian Zedelius |
| Topics | D2C |
| Statistics | |
| Article Size | words |
| Diagrams | Yes |
| Downloadable Version | Yes |
| Reviewers | |
| Page Owner | Nikolay Sidelnikov |
| Summary Author | Nikolay Sidelnikov |
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