How to unlock the full value of data? Manage it like a product (with abstract)
| How to unlock the full value of data? Manage it like a product (with abstract) | |
|---|---|
| Published By | Articles by McKinsey |
| Publish Date | January 26, 2022 |
| Authors | Veeral Desai, Tim Fountaine, Kayvaun Rowshankish |
| Topics | Data management |
| Statistics | |
| Article Size | words |
| Diagrams | Yes |
| Downloadable Version | Yes |
| Reviewers | |
| Page Owner | Nikolay Sidelnikov |
| Summary Author | Nikolay Sidelnikov |
Abstract
The article How to unlock the full value of data? Manage it like a product by the McKinsey team describes an approach to business data management. The core idea of this approach is about managing data as a product that different company departments consume. The article explains the basics of this concept and presents a visual summary of this approach.
This article would be precious for anyone using data generated by B2B digital commerce solutions or responsible for collecting, organizing, and delivering digital commerce data.
Authors oppose the data product approach to the traditional "grassroots approach" and "big-bang strategy." To illustrate their idea, they compare "data products" with digital and physical products regarding product features, enhancements, and efficiency.
Then, McKinsey experts describe five data consumption archetypes, which typically describe the entire variety of all the data consumption use cases and the requirements of each archetype. Archetypes include:
- Digital applications
- Advanced analytics systems
- Reporting systems
- Discovery sandboxes
- External data-sharing systems
The article describes an operating model that ensures dedicated management and funding, the establishment of standards and best practices, performance tracking, and quality assurance.
That operating model includes:
- Dedicated management and funding
- Standards and best practices
- Performance tracking
- Quality assurance
Full article text: https://www.mckinsey.com/capabilities/quantumblack/our-insights/how-to-unlock-the-full-value-of-data-manage-it-like-a-product
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