The bottom-line benefit of the product operating model

Article published by McKinsey and reviewed by Nikolay Sidelnikov
The bottom-line benefit of the product operating model
Published ByArticles by McKinsey
Publish DateJune 07, 2023
AuthorsAditi Chawla, Martin Harrysson, Hannah Mayer, Megha Sinha
Topics Tech for business, Management
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Page OwnerNikolay Sidelnikov
Summary AuthorNikolay Sidelnikov


Abstract

The quote:

New data shows that operating model maturity is directly correlated with strong business performance outcomes.

As technology becomes more integral to business, every company is becoming a software company. But if you want to be a software company, you need to act like a software company (ideally, a digital native).1 That means launching software features faster, improving code quality while increasing developer velocity, building world-class user experiences, and freeing up development time for work that has business impact. But how can this be done?