The next frontier in consumer goods: Digitally enabled innovation
Article published by McKinsey and reviewed by Nikolay Sidelnikov
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| The next frontier in consumer goods: Digitally enabled innovation | |
|---|---|
| Published By | Articles by McKinsey |
| Publish Date | April 22, 2022 |
| Authors | Stacey Haas, Rob Loughlin, Brian Quinn, Erik Roth |
| Topics | Strategy |
| Statistics | |
| Article Size | words |
| Diagrams | No |
| Downloadable Version | Yes |
| Reviewers | |
| Page Owner | Nikolay Sidelnikov |
| Summary Author | Nikolay Sidelnikov |
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