B2B Electronics: Use “Product Tables” to Display Product Listings on Desktop (with abstract)
| B2B Electronics: Use “Product Tables” to Display Product Listings on Desktop (with abstract) | |
|---|---|
| Published By | [[Baymard Institute]] |
| Publish Date | April 10, 2024 |
| Authors | Iva Olah |
| Topics | Search management |
| Statistics | |
| Article Size | words |
| Diagrams | No |
| Downloadable Version | No |
| Reviewers | |
| Page Owner | Nikolay Sidelnikov |
| Summary Author | Nikolay Sidelnikov |
Abstract
The article B2B Electronics: Use “Product Tables” to Display Product Listings on Desktop by Baymard Institute, is devoted to best practices of displaying product listings on desktop. Using life examples the author analyze advantages and disadvantages of "Product tables" approach in different context and explains when it may significantly improve the site’s overall performance being used for products that have many complex attributes.
The initial section examines the effectiveness of the traditional "List view" format for products with complex attributes, illustrating its shortcomings through real-life examples.
The subsequent section delves into the "Product table" approach and its advantages on desktop. The overall finding is that "Product tables" are ideal for assisting desktop users in assessing and contrasting highly detailed products.
The final segment discusses the application of "Product table" design within a mobile context. Drawing on feedback from multiple users, the author concludes that mobile-specific considerations diminish the utility of employing a table layout on mobile devices, explaining why the traditional "List view" format outperforms "Product tables" in this scenario.
Full article text: https://baymard.com/blog/use-product-tables-for-desktop-product-listings
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This article would be interesting for professionals involved in e-commerce website design and optimization, especially those focused on enhancing user experience (UX) and conversion rates. Specifically:
- User Experience (UX) Designers: UX designers seeking to improve the usability and functionality of product listing pages would find value in the analysis of different display approaches (e.g., list view vs. product tables) and their impact on user engagement and decision-making.
- E-commerce Managers and Product Managers: Managers overseeing e-commerce operations and product management would gain insights into optimizing product presentation for desktop users, especially for complex products with multiple attributes. Understanding which display format works best can impact sales and user satisfaction.
- Digital Marketing Professionals: Marketers focusing on conversion rate optimization (CRO) and improving user journeys on desktop e-commerce sites would benefit from understanding the pros and cons of different product display formats. This knowledge can inform marketing strategies aimed at driving sales and improving customer experience.
- E-commerce Analysts and Researchers: Analysts and researchers studying e-commerce trends and best practices would find this article informative for understanding how different product display formats impact user behavior and site performance.