Building Customer Trust Before AI - Video
| Building Customer Trust Before AI - Video | |
|---|---|
| Published By | Virto_Commerce |
| Publish Date | Dec 24, 2024 |
| Authors | John Kelly, Jim McGregor, Denis Clifford |
| Topics | AI, Strategy, Customer experience in B2B |
| Statistics | |
| Article Size | words |
| Diagrams | No |
| Downloadable Version | No |
| Reviewers | |
| Page Owner | Nikolay Sidelnikov |
| Summary Author | Nikolay Sidelnikov |
Abstract
In this exclusive case study presented at the B2B Online Europe conference in Düsseldorf in December’24, HEINEKEN’s global e-business leaders, John Kelly, and Jim McGregor, join Denis, Chief Customer Officer at Virto Commerce, to share how a deep understanding of customer needs became the foundation of their AI strategy. Together, they discuss the power of building trust with customers before introducing AI-driven solutions, providing real-world insights from HEINEKEN's journey.
From enabling faster customer onboarding to leveraging AI tools like Copilot for improved workflows, the session explores how trust and technology work hand-in-hand.
Key topics:
- HEINEKEN and Virto Commerce’s approach to building trust with customers before implementing AI. - Real-world examples of AI in action, from sales enablement to digital twins. - The role of humans in a tech-driven future and how to prepare your team for change. - Tips from HEINEKEN's journey to scaling AI innovations effectively.
The link to the source: https://virtocommerce.com/blog/heineken-insights-drive-ai-success
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