Building Customer Trust Before AI - Video

Article published by Virto_Commerce and reviewed by Nikolay Sidelnikov
Building Customer Trust Before AI - Video
Published ByVirto_Commerce
Publish DateDec 24, 2024
AuthorsJohn Kelly, Jim McGregor, Denis Clifford
Topics AI, Strategy, Customer experience in B2B
Statistics
Article Sizewords
DiagramsNo
Downloadable VersionNo
Reviewers
Page OwnerNikolay Sidelnikov
Summary AuthorNikolay Sidelnikov


Abstract

In this exclusive case study presented at the B2B Online Europe conference in Düsseldorf in December’24, HEINEKEN’s global e-business leaders, John Kelly, and Jim McGregor, join Denis, Chief Customer Officer at Virto Commerce, to share how a deep understanding of customer needs became the foundation of their AI strategy. Together, they discuss the power of building trust with customers before introducing AI-driven solutions, providing real-world insights from HEINEKEN's journey.

From enabling faster customer onboarding to leveraging AI tools like Copilot for improved workflows, the session explores how trust and technology work hand-in-hand.

Key topics:

- HEINEKEN and Virto Commerce’s approach to building trust with customers before implementing AI. - Real-world examples of AI in action, from sales enablement to digital twins. - The role of humans in a tech-driven future and how to prepare your team for change. - Tips from HEINEKEN's journey to scaling AI innovations effectively.

The link to the source: https://virtocommerce.com/blog/heineken-insights-drive-ai-success

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