Discoverability in 2024: 3 Predictions for the Future of Search (with abstract)
Article published by [[Other sources |VML]] and reviewed by Nikolay Sidelnikov
| Discoverability in 2024: 3 Predictions for the Future of Search (with abstract) | |
|---|---|
| Published By | [[VML]] |
| Publish Date | January, 2024 |
| Authors | Alyssa Murfey |
| Topics | Search |
| Statistics | |
| Article Size | words |
| Diagrams | No |
| Downloadable Version | Yes |
| Reviewers | |
| Page Owner | Nikolay Sidelnikov |
| Summary Author | Nikolay Sidelnikov |
Abstract
In the suggested deck VML states that 2024 will be the most seismic shift in search since the mid-2000s. Search results will offer a new level of personalization, powered by AI technology, that will forever change searcher behavior. Even though this document is mostly focused on web search trends, it definitely useful for companies that are focused in site-search improvement since the new trends will create new customers' expectations in both B2B and B2C. Slide 15 is devoted specifically to insights for B2B sellers.
This is a PDF deck. To get access to the deck click "Access now" button on the webpage. The report is available for free downloading.
The deck covers the following topics:
- (slide 3) Trend #1: From Fragmented to Integrated Search
- (slide 6) Trend #2: From Reactive to Predictive Results
- (slide 9) Trend #3: AI Will Enable Acceleration in Search
- (slide 13) 3 Discoverability Trends Commerce Brands Need To Know in 2024
- (slide 14) 3 Discoverability Trends Health Brands Need To Know in 2024
- (slide 15) 3 Discoverability Trends B2B Brands Need To Know in 2024
- (slide 16) 3 Discoverability Trends Travel & Tourism Brands Need To Know in 2024
- (slide 17) 3 Discoverability Trends Automotive Brands Need To Know in 2024