How AI Will Be A Powerful Enabler In B2B E-Commerce (with abstract)

Article published by Forbes and reviewed by Nikolay Sidelnikov
How AI Will Be A Powerful Enabler In B2B E-Commerce (with abstract)
Published ByForbes Articles
Publish DateApr 15, 2024
AuthorsSebastiaan Verhaar
Topics AI
Article Sizewords
Downloadable VersionNo
Page OwnerNikolay Sidelnikov
Summary AuthorNikolay Sidelnikov


The article How AI Will Be A Powerful Enabler In B2B E-Commerce published in Forbes is devoted to exploring the role of artificial intelligence (AI) in driving advancements and efficiencies within B2B eCommerce and suggests the classification of AI-tools in B2B eCommerce context.

The author emphasizes three major types of AI tools.

The first type is Generative AI, which is used to create content at scale in B2B e-commerce, particularly for complex products with extensive information and numerous SKUs. It enables automation of content generation, saving time and significantly increasing productivity for B2B product sellers. Generative AI is also employed for smart search and product recommendation systems in B2B e-commerce.

The second type is Analytics AI, which is used to read and analyze web store data in e-commerce. By leveraging offline and online commerce data through AI analytics, businesses can enhance efficiency and drive growth by uncovering insights and patterns within their operations.

The third type is AI Assistants, which are used for delivering personalized and dynamic content in real time based on current behaviors, profiles, and various data sources, including enterprise resource planning (ERP) systems.

These AI assistants play a crucial role in enhancing the customer experience in B2B e-commerce by enabling features like chat functionality on web shops. They facilitate efficient and tailored interactions, reducing order errors, improving sales performance, and enhancing overall customer satisfaction.

The article also includes some recommendations that would help in getting started with AI in a company B2B e-commerce program.

This article would be especially interesting for professionals and stakeholders involved in B2B e-commerce, technology innovation, and business strategy, including:

  • B2B eCommerce Managers
  • Customer Experience (CX) Managers
  • Business Strategists and Consultants
  • Entrepreneurs and Decision-Makers

Full text article:

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