How B2B e-commerce can be more than transactional (with abstract)
Article published by [[Other sources |EY]] and reviewed by Nikolay Sidelnikov
| How B2B e-commerce can be more than transactional (with abstract) | |
|---|---|
| Published By | [[EY]] |
| Publish Date | 24 Jun 2021 |
| Authors | Michael Rasmussen |
| Topics | B2B, Customer experience |
| Statistics | |
| Article Size | words |
| Diagrams | Yes |
| Downloadable Version | No |
| Reviewers | |
| Page Owner | Nikolay Sidelnikov |
| Summary Author | Nikolay Sidelnikov |
Abstract
The article "How B2B e-commerce can be more than transactional" published by EY explains how digital resources, human recommendations, powerful analytics and a checkout process can build customer engagement being tied together.
The article includes the following chapters:
- Meeting customers’ changing expectations
- The sales team’s evolving responsibility
- The future of B2B marketing
Here is how authors summarize the content of the article:
- In B2B sales, clients are looking online, and if you’re not there to meet their advanced needs on the sales floor, someone else will.
- Customer-centric shopping sites shift the sales teams into a consultative role. Observant sales representatives monitor customer data to step in when needed.