How does e-commerce search work? (with abstract)
Article published by [[Other sources |Tech target]] and reviewed by Nikolay Sidelnikov
| How does e-commerce search work? (with abstract) | |
|---|---|
| Published By | [[Tech target]] |
| Publish Date | Oct 13, 2022 |
| Authors | Laurence Hart |
| Topics | Search |
| Statistics | |
| Article Size | words |
| Diagrams | No |
| Downloadable Version | No |
| Reviewers | |
| Page Owner | Nikolay Sidelnikov |
| Summary Author | Nikolay Sidelnikov |
Abstract
In this short, simple, and well structured article the author explains how search quality impacts the business outcome of the ecommerce website and what key challenges may reduce those benefits.The article would be interesting for employees who need to grow discoverability management expertise from scratch.
The article explains why search is so important in digital commerce and describes what search may bring:
- CX improvement
- Boost sales
- Collect purchase intent data
- Track market trends
The following four search challenges are also explained:
- Inaccurate results
- No results
- Slow results
- Too many results