How Solving the Big Data Problem Can Fix B2B Ecommerce (with abstract)
| How Solving the Big Data Problem Can Fix B2B Ecommerce (with abstract) | |
|---|---|
| Published By | [[Inside Big Data]] |
| Publish Date | Apr 03, 2024 |
| Authors | Jonathan Taylor |
| Topics | Data management |
| Statistics | |
| Article Size | words |
| Diagrams | No |
| Downloadable Version | Yes |
| Reviewers | |
| Page Owner | Nikolay Sidelnikov |
| Summary Author | Nikolay Sidelnikov |
Abstract
The article How Solving the Big Data Problem Can Fix B2B Ecommerce by Jonathan Taylor is devoted to the problem of product data quality, its impact on overall eCommerce performance and the way of fixing it using AI.
A Forrester Consulting survey reveals most companies display under 60% of their products online due to data volume, inconsistency, complexity, and silos. B2B eCommerce leaders should adopt three strategies to address these issues and boost growth.
Manufacturers are expanding their product portfolios and increasing customization to gain market share, resulting in a higher volume of SKUs and complex configurable options that challenge online product discovery. To address this, companies are adopting AI-based platforms to extract, enrich, categorize, structure, and normalize product data from disparate sources, ensuring clean data for seamless eCommerce integration and personalized product configurations.
B2B businesses are turning to zero-party data—information customers voluntarily provide about their buying preferences—to create hyper-personalized experiences as third-party cookies become obsolete. Unlike third-party data, zero-party data is easier to collect, more accurate, and enhances product recommendations, boosting consumer confidence, conversion rates, and brand loyalty.
As ecommerce platforms integrate generative AI to enhance shopping experiences, they face the risk of providing inaccurate product information, which can harm a brand's reputation. Ensuring AI uses clean, enriched data is crucial for accurate recommendations and maintaining ecommerce integrity.
Full article text: https://insidebigdata.com/2024/04/03/how-solving-the-big-data-problem-can-fix-b2b-ecommerce/
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