How to drive profitable growth via D2C (with abstract)
Article published by [[Other sources |EY]] and reviewed by Nikolay Sidelnikov
| How to drive profitable growth via D2C (with abstract) | |
|---|---|
| Published By | [[EY]] |
| Publish Date | 29 Oct 2021 |
| Authors | Anish Koshy, Brigid L. Tabour |
| Topics | D2C, Costs and profitability |
| Statistics | |
| Article Size | words |
| Diagrams | Yes |
| Downloadable Version | No |
| Reviewers | |
| Page Owner | Nikolay Sidelnikov |
| Summary Author | Nikolay Sidelnikov |
Abstract
Article by EY explains how to drive profitability in D2C in the situation of increased competition and high product development, fulfillment and marketing costs. It contains the following chapters:
- Three main D2C models emerge
- The profitability question — tackling D2C economics
- Driving sustainable long-term growth by investing in the right capabilities
- Technology integration considerations
Here is how authors summarize the content of the article:
- Although D2C business models are popular, increased competition and high product development, fulfillment and marketing costs have made profitability elusive.
- Companies should establish a proper role for D2C products in a brand portfolio and determine the right price point aligned with scale requirements.
- Companies can increase D2C profitability and brand success by taking five key steps.