How To Leverage Omnichannel Data To Improve Customer Experiences (with abstract)

Article published by Forbes and reviewed by Nikolay Sidelnikov
How To Leverage Omnichannel Data To Improve Customer Experiences (with abstract)
Published ByForbes Articles
Publish DateOct 12, 2023
AuthorsAlex Ross
Topics Omnichannel, Customer experience
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Reviewers
Page OwnerNikolay Sidelnikov
Summary AuthorNikolay Sidelnikov


Abstract

The article How To Leverage Omnichannel Data To Improve Customer Experiences published by Forbes in 2023 explains how company can leverage data to improve and optimize omnichannel customer experiences. Dynamic data analytics help businesses understand diverse customer experiences beyond transactions, enabling better forecasting and informed decisions.

Taking into account that most of B2B customers today expect to work in omnichannel environment, the question arise how should it impact the data collection and analysis activities. The author highlights that enhanced data leads to better customer experiences, which in turn, enables companies to gather more data, underscoring the importance of leveraging data to enhance and optimize omnichannel customer experiences.

In short, the article includes the following recommendations:

  • Maximize data to help avoid assumptions.
  • Rely on data to connect with the "right customers".
  • Assess and recalibrate your CX needs.
  • Use data to prepare for the road ahead.