Pharma B2B eCommerce: What It Takes To Win Online (with abstract)
Article published by [[Other sources |Corevist]] and reviewed by Nikolay Sidelnikov
| Pharma B2B eCommerce: What It Takes To Win Online (with abstract) | |
|---|---|
| Published By | [[Corevist]] |
| Publish Date | September, 2021 |
| Authors | GroupBy |
| Topics | B2B eCommerce in Pharma |
| Statistics | |
| Article Size | words |
| Diagrams | No |
| Downloadable Version | No |
| Reviewers | |
| Page Owner | Nikolay Sidelnikov |
| Summary Author | Nikolay Sidelnikov |
Abstract
The short article Pharma B2B eCommerce: What It Takes To Win Online by Corevist describes five key functionalities that are important for successful B2B eCommerce solution in pharmaceuticals. Even though the article is a little bit vendor-focused, digital commerce professionals that looking for insights on B2B eCommerce in Pharma may find some useful insights there.
The following elements are listed and explained in details is the article:
- Realtime inventory, which is according to the article is "the Achilles’ heel for many pharma manufacturers"
- Interface for sales reps, that allows them to work comfortably in collaboration with the business buyer
- Personalized pricing, that guarantees the opportunity to create unique offering for each B2B buyer
- Customer-specific picklists, that consider geographical, brand, and regulatory restrictions
- Self-service account management, which includes a lot of elements like month-end statement, open items & invoices, real-time credit status and so on.