Product discovery on the site (with abstract)
| Product discovery on the site (with abstract) | |
|---|---|
| Published By | Other sources |
| Publish Date | 2023 |
| Authors | Michael Vax |
| Topics | Search |
| Statistics | |
| Article Size | words |
| Diagrams | No |
| Downloadable Version | No |
| Reviewers | |
| Page Owner | Nikolay Sidelnikov |
| Summary Author | Nikolay Sidelnikov |
Abstract
The article "Product discovery on the site" was published by Michael Vax, a digital commerce expert who worked as product manager at such companies as Elastic Path, Hybris and Spryker. The article gives a good overview of product discovery in digital commerce context and explains the role of on-site search in product discovery context.
This is a detailed article which contains many examples and gives a good overview of product discovery practices. The article covers the following topics:
- Categories
- Search
- Filters
- Digital Search in Physical Store
- Helping Customers to Choose the Right Product
- Product Comparison
- Product Discovery on the web (SEO)
Quote:
The success of digital commerce depends on how easy it is for customers to find the products they need. Business needs to analyze Product discovery functionality from both internal and external perspectives. A business needs to define how to make products discoverable on the web through search engines and how to help customers find rights products when they are already on the site.