E-Commerce Search Needs to Support Users’ Non-Product Search Queries (with abstract)
| E-Commerce Search Needs to Support Users’ Non-Product Search Queries (with abstract) | |
|---|---|
| Published By | [[Baymard Institute]] |
| Publish Date | Mar 15, 2019 |
| Authors | Edward Scott |
| Topics | Search management |
| Statistics | |
| Article Size | words |
| Diagrams | No |
| Downloadable Version | No |
| Reviewers | |
| Page Owner | Nikolay Sidelnikov |
| Summary Author | Nikolay Sidelnikov |
Abstract
The article "E-Commerce Search Needs to Support Users’ Non-Product Search Queries" by Baymard Institute, is devoted to problem of non-product search inside eCommerce websites. Even though all companies are aware that customers expect using search for any type of data on the site, some eCommerce platform providers ignore this requirement. The artice helps quantify this problem and demonstrates examples of such non-product queries.
The article content is based on research numbers and gives quite many insights on this topic.
First, the article explains, why many users rely on search to find non-product content.
Second, the article illustrates the problems with some non-product search queries examples, that users often try to search for.
Third, the author underscores the necessity of supporting of such kind of queries.