The Top 6 B2B eCommerce Challenges in Search and Product Discovery (with abstract)
Article published by [[Other sources |GroupBy]] and reviewed by Nikolay Sidelnikov
| The Top 6 B2B eCommerce Challenges in Search and Product Discovery (with abstract) | |
|---|---|
| Published By | [[GroupBy]] |
| Publish Date | January, 2024 |
| Authors | GroupBy |
| Topics | B2B, Search |
| Statistics | |
| Article Size | words |
| Diagrams | No |
| Downloadable Version | No |
| Reviewers | |
| Page Owner | Nikolay Sidelnikov |
| Summary Author | Nikolay Sidelnikov |
Abstract
The article "The Top 6 B2B eCommerce Challenges in Search and Product Discovery" by GroupBy is devoted to the analysis of some on-site search challenges which are specific for B2B digital commerce and how it impacts customer journey and overall business results.
The article describes the B2B customer journey, its difference from B2C, and list some requirements that should be met to improve B2B customer journey. It is also explained how technologies impact search and product discovery in B2B context.
The core part of the article describes the following challenges that B2B companies face when trying to improve their ecommerce experience::
- Personal Relationships & Understanding User Intent
- Intricate Product Filters and Complex Faceting
- Offering Dynamic Pricing
- Multiple & Custom Product Catalogs
- Unit Conversion
- Fitment