Why B2B companies are integrating ERP and ecommerce technology (with abstract)
Article published by Digital Commerce 360 and reviewed by Nikolay Sidelnikov
| Why B2B companies are integrating ERP and ecommerce technology (with abstract) | |
|---|---|
| Published By | Digital Commerce 360 |
| Publish Date | Nov 30, 2023 |
| Authors | Paul Demery |
| Topics | Customer experience, B2B |
| Statistics | |
| Article Size | words |
| Diagrams | No |
| Downloadable Version | No |
| Reviewers | |
| Page Owner | Nikolay Sidelnikov |
| Summary Author | Nikolay Sidelnikov |
Abstract
The article by Digital Commerce 360 is based on a recent Deloitte Digital survey of 530 B2B organizations, highlights tha importance of integration of ERP and eCommerce solution, and demonstrates that this "technical" component positively correlate with such key business indicators like customer retention rate, year-over-year growth, and so on.
The following indicators from the survey are mentioned:
- 77% of respondents cited digital transformation as critical to their company’s success
- 71% described their company’s business processes as “moderately to extremely manual”
- 17% said their online purchasing was “very easy"
- 45% of survey respondents said they were integrating their B2B ecommerce technology with ERP this year
- 35% said they planned to upgrade their ERP systems in 2024
- Share of "front runners" among the total number of survey participants: 16%
- "Front runners" state that their customers spent 62% more on products and services when they experienced consistently positive purchasing experiences across the seller’s sales channels
- Front runners customer retention rate: 70%
- Other participants retention rate: 49%