Why D2C is a mindset, not a channel (with abstract)
Article published by [[Other sources |EY]] and reviewed by Nikolay Sidelnikov
| Why D2C is a mindset, not a channel (with abstract) | |
|---|---|
| Published By | [[EY]] |
| Publish Date | 2021 |
| Authors | Brigid L. Tabour |
| Topics | D2C |
| Statistics | |
| Article Size | words |
| Diagrams | No |
| Downloadable Version | Yes |
| Reviewers | |
| Page Owner | Nikolay Sidelnikov |
| Summary Author | Nikolay Sidelnikov |
Abstract
Three page assets by EY gives a brief overview of three problems that can limit the success of D2C strategies and explains how the right mindset can help you avoid them. Describes the following problems:
- Channel conflict
- The wrong metrics
- Partial view of the customer
Here is how authors summarize the content of the asset:
- D2C exists in many forms. Each requires different technologies and capabilities.
- Leaders with a D2C mindset think about how D2C, in all its forms, can help to create value.
- Decide how you want to leverage D2C and how its role in your business could evolve.