The following materials are included:
Forbes, 2023, B2B Portal: An Online Shop Or A Business Web App? (with abstract)
The article published in the Forbes portal by Eugeny Grigul explains the difference between the bad practice of offering B2C features for B2B customers and the good practice of providing them with a B2C level of comfort.
Useful for businesses that aim to overrun competitors by providing B2C-like CX.
McKinsey, 2023, Business’s ‘It’s not my problem’ IT problem (with summary)
This asset from Deloitte explains the business value of composability in digital commerce. It touches on the main challenges that digital commerce faces, and the business benefits of composable digital commerce solutions.
The article is for those who aims to embed composability trends into their digital strategy.
Digital Commerce 360, 2023, Why B2B companies are integrating ERP and ecommerce technology (with abstract)
The article by Digital Commerce 360 highlights the importance of integration of ERP and ecommerce solution and demonstrates how the "technical" component positively correlates with key business indicators.
The article is based on a recent Deloitte Digital survey of 530 B2B organizations and is recommended for all ecommerce businesses.
McKinsey, 2023, The rewired enterprise: How five companies built to outcompete (with abstract)
In this article, McKinsey reveals changes to achieve the goal of becoming “a digital-first enterprise that continuously improves and innovates to delight customers and lower costs faster than the competition.”
The recommendations are based on an analysis of the market leaders like Amazon, Google, and the LEGO Group.
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