B2B buyer preferences start with manufacturers' ecommerce sites (with abstract)
Article published by Digital Commerce 360 and reviewed by Nikolay Sidelnikov
| B2B buyer preferences start with manufacturers' ecommerce sites (with abstract) | |
|---|---|
| Published By | Digital Commerce 360 |
| Publish Date | Jul 25, 2023 |
| Authors | Mark Brohan |
| Topics | Marketplace, B2B, B2B marketplace |
| Statistics | |
| Article Size | words |
| Diagrams | Yes |
| Downloadable Version | No |
| Reviewers | |
| Page Owner | Nikolay Sidelnikov |
| Summary Author | Nikolay Sidelnikov |
Abstract
The article by Digital Commerce 360 based on results from a new survey of 150 buyers from Digital Commerce 360 and Forrester Research. According to this research manufacturers' ecommerce sites are the most popular channels for purchasing online among B2B customers. The article includes quite detailed information about survey numbers.
The following indicators from the survey are mentioned:
- over 50% of B2B buyers make a digital purchase daily (one or more time)
- 32% of B2B buyers make a digital purchase more than one time a day
- 23% of B2B buyers make a digital purchase weekly
- 17% of B2B buyers make a digital purchase every 30 days
- also the article contains a number of indicators that depict B2B buyers preferences, that shows the popularity rate of manufacturer’s ecommerce site, consumer site, Amazon Business, and so on.