Marketplace Technology. Powering Business Lift-Of (with abstract)
| Marketplace Technology. Powering Business Lift-Of (with abstract) | |
|---|---|
| Published By | Other sources |
| Publish Date | 2023 |
| Authors | Quinton Pienaar, Mario David, Pascal Kohlhase, Attilio Maruca |
| Topics | B2B marketplace, Marketplace |
| Statistics | |
| Article Size | words |
| Diagrams | Yes |
| Downloadable Version | Yes |
| Reviewers | |
| Page Owner | Nikolay Sidelnikov |
| Summary Author | Nikolay Sidelnikov |
Abstract
Another perfect article created by PWC from the series on marketplaces: Marketplace Technology. Powering Business Lift-Of. In this white paper, PWC examines the technology enablers behind marketplaces.
Quote:
Marketplace business models are on the rise, both for B2C and B2B businesses. But once you’ve decided to build a marketplace, it’s critical to get the technical aspects right.
The authors suggest how to group required marketplace capabilities for architectural purposes and explain each category. The list of those categories includes:
- Core commerce and digital experience
- Marketplace components
- Marketplace management
- Seller tools
- CRM
- Customer service
- Product information management (PIM)
- ERP
- Order management system (OMS)
- Vendor Aggregation Networks (VAN)
The authors also suggest the classification of marketplace platform vendors (they call it "vendor archetypes") and define for each of these classes:
- Core commerce and digital experience
- Marketplace backend
- Fullstack vendors
The article suggests a framework to define a desirable architectural infrastructure that includes the following steps:
- Capabilities identifying
- Mapping capabilities to the application
- Derive specific requirements
- Align IT requirements
An example of target application architecture is also given in the article.
In conclusion, the marketplace building flow is described as including the following phases:
- Ideate
- Validate
- Prepare
- MVP build
- Crow
- Scale
Full white paper text: https://www.pwc.com/gx/en/issues/transformation/marketplace-technology-powering-business-lift-off.pdf
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